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UICA members receive half-priced movie tickets, free gallery admission and discounts at local retailers and restaurants.

Gallery Admission Film Admission
Under Five
Location Hours
2 Fulton West
Grand Rapids, MI 49503
UICA is closed on University Holidays

Live Coverage 2017 Presented by X-Rite Pantone


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Live Coverage 2017 Presented by X-Rite Pantone

Live Coverage 2017 Presented by X-Rite Pantone
Friday, March 31, 2017
UICA Members: $10, Public: $25
Dress: 70's Flair (get inspired here)
Your ticket includes fine food and entertainment. 
Ft. Jesse Ray and the Carolina Catfish
MC: Artist Jeffrey Songco

Celebrate with UICA.

It's UICA's 40th Anniversary, so we're throwing back to Sheldon Blvd. for Grand Rapids' favorite art event, Live Coverage. Join us at the ArtPrize hub on March 31 from 7 - 11 pm and see the region’s most exciting visual artists create work live.

Stroll the selection of in-progress and completed art and purchase directly from the artists at Live Coverage, UICA’s centerpiece fundraising event. Artists donate a portion of their sales to UICA, and 100% of all other proceeds supports UICA programming and exhibitions year-round.

Event Location: ArtPrize Hub
41 Sheldon Blvd SE
Grand Rapids, MI 49503

Artists participating in UICA's Live Coverage circa 1990.

Artists participating in UICA's Live Coverage circa 1990.

Meet the Artists.

What to Wear.

Looking for outfit inspiration? We've put together a selection of 70's inspired outfits (from go-go boots to bolo ties) to help get you dressed up for the occasion.

Learn more.


Dancing (highly) Encouraged.



We'll be spinning tunes from the 70's all night and at 10:00 pm, we'll break for a live performance by Jesse Ray and the Carolina Catfish.

Jumpstart Your Art Collection.

We’ve partnered with members of our community to come up with a list of ways to help you jump start (or expand) your art collection. Finding and purchasing artwork can be easy and accessible. Here’s a selection of tried and true tips for collecting art.

#1. Add First Fridays to your calendar.

First Fridays happens nation-wide on the first Friday of each month. The celebrated event features solo and group exhibitions and opportunities to purchase works by local and regional talent. Grand Rapids’ very own First Friday events are organized by Avenue for the Arts and take place in the Heartside neighborhood. Drop into galleries and shops along the corridor and get to know West Michigan’s creative community. While you stroll, purchase artworks at a variety of price points from a diverse group of working artists.

Artwork sets the tone of a space, it shows you value expression and ideas, that you cultivate community and have a strong sense of self. When you buy art you connect to another person’s thoughts in a way that is unlike anything else. You live with a part of their brain in your home, and through their eyes, see the world differently.
— Jenn Schaub, Neighborhood Revitalization Specialist

#2. Visit local galleries.

Grand Rapids is home to dozens of galleries that sell artwork from local, regional, and national artists. Stop by any of GR’s galleries and learn about the artists represented at each. Browse the selection of works available for sale and learn more about their creative process of the artists whose works are on view. Check out the Grand Rapids Gallery Association webpage for a directory of Grand Rapids galleries.

Lions and Rabbits Gallery

Lions and Rabbits Gallery

This city is sprawling with innovative creators. The talent in Grand Rapids goes with little notice often. It’s an humbling experience to work with these artists on a personal and professional level.
— Hannah Berry, Lions & Rabbits Gallery Owner

#3. Framing can be affordable.

After you’ve found the perfect piece of artwork to start or add to your collection, select a frame or display option that suits your style.

Many galleries offer framing and hanging services to buyers at a price point that fits your needs. Work alongside a skilled and knowledgeable gallery and framing team to help properly exhibit your work at home or in the office


#4. Matching is overrated.

Whether your home is beige on beige or is a bright and patterned palette, your art collection doesn’t need to match. Don’t be afraid to choose artworks that are bold or stand out and that differ from others in your collection. Artwork can transform a space and the works you choose reflect your individual interests and personal style.

Artwork by Kelly Allen

Artwork by Kelly Allen

...Whether it is color, shape, mood, feeling, interpretation, size, or texture, art has a way of making a space come alive. When you see the piece that fits you, it’s a feeling and you know it.
— Aaron Turner, Burgeoning Art Collector and WGVU Public Media Development Manager

#5. Go with your gut.

It’s easy to determine if an artwork is worthy enough to include in your collection. The first question to ask when deciding whether an artwork can be considered “good art” is deciding if you like it or not. If you enjoy the work, then the artwork is “good art” and is suitable for your collection. It’s important to love the artwork you’re collecting, after all, it’s your collection. Select artwork that you love.

Conduit Studios

Conduit Studios

Impulsive and decisive has always been my rule of thumb. Your first reaction to a piece is generally an accurate one.
— John O’Neil, Conduit Studios

#6. Commission a one-of-a-kind piece.

Some Fine Artists are available for commission. If you love a particular artist and are interested in purchasing something specific, contact them about working together. Oftentimes, illustrators and painters will create an original artwork from a concept that you work on together. Learn about their rates and work collaboratively to create a piece of artwork for you or a loved one.

As an artist, commissions are an opportunity to work directly with a client to make a one of a kind piece. It’s a great way to purchase art that can fit any price range and be directly tailored to your needs. Never be afraid to start a conversation with an artist to see what is possible.
— Katie Moore, Artist and ArtPrize Exhibitions Manager

#7.  Art therapy.

Purchasing works from artists not only supports our creative community but buying original artworks supports individual health and impacts corporate culture. By investing and displaying artwork in spaces that you frequent, you’ll naturally create an environment that supports your happiness, mental health, and well-being. Businesses and corporations can promote workplace wellness by including artwork that is cheerful, thought-provoking, and progressive.

Heartside Gallery and Studio

Heartside Gallery and Studio

I don’t necessarily make a piece with anything in mind. I listen to the canvas. The painting makes itself. I let it inform me of what it wants. I might work out stuff in my head, emotions and color shifts, but I don’t do that intentionally. I do this for fun.
— Ken Hammond, Heartside Gallery Artist
Why do I support local artists? Why not? Part of our mission statement is to support our community. I have a space, and they want a space and an opportunity. It’s a community collaboration, it’s helping someone else reach their goals and fulfilling their dreams and passion. What can be better than that? I strongly encourage other businesses to give it a try, let’s support each other, there is no better feeling in the world than knowing you have impacted someones life. 
— Gricelda Mata , Lindo Mexico Restaurante Mexicano + Local First

#8. Make friends.

Artists are people, too, and often they enjoy getting to know the people who like their work (you have that in common, after all). Ask an artist if you can visit their studio. If you’re shy, you can start this relationship on social media. Following an artist on Instagram is a great way to track their story, and their career.

Mario Moore, EVERLASTING, Oil on linen, 48 x 48, 2012

Mario Moore, EVERLASTING, Oil on linen, 48 x 48, 2012

I always want to know the people collecting my work, so that I have some type of control over my narrative. I have great relationships with my collectors and many who I consider friends. It also never hurts to ask about a payment plan to purchase a work of art. There have been several times that I look forward to that steady payment.
— Mario Moore, Artist

#9. Ask for advice.

Are you worried because you aren’t ‘in the know,’ or never got around to taking Art History 101? That’s OK - just ask someone who did. That friend of yours with a great eye, or the one who used to work at a museum or gallery, would love to answer your questions. Easier still - go straight to the professionals at any local gallery or  interior design office. They can give you big picture or nitty gritty help on matching an artist to your personal collecting goals.

When considering purchasing your first piece of art or adding to your collection, trust your instincts. If you truly love the work, that is what matters most. The most meaningful pieces in my collection still resonate with me over the years.
— Sarah Joseph, The Fed Gallery of Kendall College of Art and Design's Director of Exhibitions

#10. Do the math.

Figuring out your value proposition for original art is a tricky, and personal, endeavor. We all have budgets, and spending priorities, but making original art a high priority is a great goal (see ‘art therapy,’ above). That said, know that many artists will work with you on price, in a variety of creative ways. You can offer to barter for professional services, or even things like storage or studio space, or time working as an assistant. You can also ask if the work is available by payment plan. Artists are used to out-of-the-box thinking, after all.

Live Coverage Supporters.

Presenting Sponsor
X-Rite Pantone

Partner Sponsor
Conduit Studio

Entertainment Sponsor
Alliance Beverage Distributing

Artist Sections Sponsor

Collector Sponsors
Varnum Law

Kathryn Chaplow Interior Design


LaFontsee Galleries
San Chez Bistro

For more information about how to get involved or to purchase your tickets, visit Interested in becoming a sponsor? Contact Kristen Taylor at

Individuals with disabilities who require accommodations should contact Megan Bylsma, Associate Director, at 616.454.7000 x11 or at least 72 hours in advance.

Earlier Event: March 31
Later Event: April 7
The Void